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There is no shortage of law firms. Your marketing is what makes your business stand out from a crowded space of lawyers who have similar practices, keeps the phone ringing, and gets you more of the cases you want.
Jay Berkowitz wrote the Ten Golden Rules of Online Marketing in 2003, to provide a strategic framework for online marketers.
Since then, tens of thousands of CEO’s and marketing executives have been trained with the Ten Golden Rules, and these strategies and approaches form the framework for highly successful digital marketing programs.
Join Chris Mullins for this information-rich conversation with Jay and discover how he has applied the Ten Golden Rules to marketing for lawyers and law firms, with a special focus on the journey from client intake to client conversion.
Tune in now and get Jay Berkowitz’ thoughts on:
- How to accurately and effectively measure client conversion rates, starting with a prospect’s first contact with intake – whether it be phone, live chat, or form fills
- What happens to the leads that don’t convert into clients – where they go, and how to use the “3-3-3, 2-2-2, 1-1-1 formulas” to raise client conversion rates
- How to get your law firm to the top of Google search results in the geographic areas you serve for the practice areas you offer
- Why “speed to lead” is so important to ranking on Google, and what you need to do so your law firm stays at the top of your local search rankings
- Considerations for which modalities, such as phone, live chat, or form fills, for intake – and how to optimize each, especially in an era when many people simply do not make phone calls anymore
- Softwares and applications you can use to manage your incoming leads and client intake processes, including those that most effectively integrate artificial intelligence (AI)
- And much, much more!
Invitation From Our Guest
Claim your FREE internet marketing audit from Jay Berkowitz and the team at Ten Golden Rules by visiting their home page:
https://www.tengoldenrules.com/
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About Our Guest
Jay Berkowitz
Jay Berkowitz is a best-selling author, an International keynote speaker and an award-winning thought leader.
A senior online marketing professional with over twenty five years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.
Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon for Small Business and Entrepreneurship.
He is the Founder and CEO of Ten Golden Rules, an Internet marketing agency for law firms based in Boca Raton, Florida.
He was the lead Subject Matter Expert and program faculty member for the University of San Francisco Internet Marketing Course and he is the host of the Ten Golden Rules of Internet Marketing Podcast.
He has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.
Mr. Berkowitz is a popular keynote presenter at conferences and events such as Inc 500, eBay Live, M&L Legal Marketing Summit, Law Firm 500, PILMAA, The Legal Marketing Association, The American Marketing Association, Vistage, and The CEO Executive Forum.
He is a former Board Chairman for The Strategic Forum, a Founding Board Member of The South Florida Interactive Marketing Association, a Past President of the South Florida Chapter of The American Marketing Association, the Gold Medal winner at the Association of Women in Communications PR Olympics, the recipient of a SOFIE Award for Most Effective use of Emerging Media, a BERNAY’s Award and he has been selected as a TITAN by 7 Figure Agency.
